Tag Archives: monterey

15 reasons to feel great about being a publicist

15 reasons to feel great about being a publicist

PR is a unique career.

PR executives have made it into the list of the 10 most stressful jobs in America for the past three years. It’s a profession that can break people.

Still, if you are motivated, can check your ego at the door, possess strong attention to detail, and can multitask better than a plate spinner, it can be infinitely rewarding.
Here’s why it’s cool to be a publicist:

1. We preserve people’s stories in a lasting way. People may lose material objects, but articles live online, in scrapbooks, and on Mom’s Facebook page. We make that happen.

2. We are the rainmakers. We move the economy, getting people to spend by creating excitement about our clients and getting the public to buy stuff. That creates jobs and bolsters commerce.

3. We’re the ever-patient go-betweens. We are the intermediaries who manage the personalities of press and client. We deal with the churlish reporter and the narcissistic celebrity, and neither ever knows the other’s difficult nature; that’s our gratifying little secret.

4. What other job lets you know what’s going to happen in advance, and usually before the press even knows? If you’re an exceedingly curious person, PR is for you. Publicists usually have the scoop on breaking news.

5. The job title has cachet. Clients love to say, “Meet my publicist.” There’s intrinsic value in the sentence.

6. How about those benefits? You might handle the PR for a large law firm, but it comes in handy to know the trade when volunteering your PR expertise for a local homeless shelter, your kids’ school, or your church. You look and feel like a superstar.

7. We have superpowers, but like Superman, we use them responsibly. “Don’t make me wield my social media knife, neighborhood dry cleaner. I’m a publicist.”

8. We can’t turn their brains off, and that’s a good thing. Publicists look at the world in a creative way. We’re identifying trends that have a link to our clients, looking at new communication channels to disseminate information, and identifying different ways to present information that will excite the public. A topsy-turvy Willie Wonka way of perceiving life keeps publicists young.

9. We are good conversationalists. Working in PR, you always have the best “insider” stories of how things sometimes did not quite transpire the way that you’d expected—though often better, and sometimes worse. You’ll be a hit at your cousin’s wedding table recounting your best moments.

10. The side effects. They may include attending gala press openings, meeting childhood heroes, business trips to swank destinations, and a lot of freebie promotional items.

11. We’ll never forget the first time our article or photo ended up in The New York Times.Publicists must be strong writers, and sometimes you hit the jackpot and a media outlet posts your press release verbatim.

12. There is no better feeling than introducing something wonderful to the world. Your clients become your “babies.” You nurture them, introduce them to the public, and watch them grow. Publicists are like parents in that way.

13. We can multitask and problem-solve like nobody’s business. You can figure out what to do in a pinch and always know whom to call (and sometimes you’re on more than one phone at a time). You’re skilled at talking, typing, and texting simultaneously.

14. We aren’t afraid to take risks. Big ideas often mean more press. You have to have an element of fearlessness and a lot of inspiration to “make it work.”

15. No day is ever the same. Repetition is boring. At a PR firm, every day is full of surprises.

By Noreen Heron and Kate Hughes
Noreen Heron is president at Noreen Heron & Associates, Inc., where Kate Hughes works as a senior account executive. Based in Chicago, the full-service agency primarily handles hospitality, entertainment, and restaurant clients. Follow it on Twitter @heronpr. A version of this story first appeared on the agency’s blog.

MPC Board of Trustees Special and Regular Meetings Set for January

MONTEREY, CA – January, 2013 – The Governing Board of the Monterey Peninsula Community College District will hold a special meeting to discuss budget balancing strategies for the 2014-15 fiscal year on Wednesday, January 22, 5:00 PM in Lecture Forum 103 on the Monterey campus.

At the meeting, superintendent/president Dr. Walter Tribley and staff will present recommendations for addressing the district’s $2.5 structural deficit.

On January 31, the Governing Board will meet for their monthly regular meeting. The closed session will begin at 3:00 PM and the open session will follow at 4:30 PM in the Sam Karas Room, Library Technology Center, on the Monterey campus.

Both meetings are open to the public.

For more information, contact the president’s office at MPC, (831) 646-4060.

ABOUT MPC: Monterey Peninsula College is committed to fostering student learning and success by providing excellence in instructional programs, facilities and services to support the goals of students pursuing transfer, career, basic skills, and life-long learning opportunities. Through these efforts MPC seeks to enhance the intellectual, cultural, and economic vitality of our diverse community.

Monterey Peninsula College announces Jack Kent Cooke Scholarship Open

Student Financial Services of Monterey Peninsula College would like to announce that the application period is now open for the  2014 JACK KENT COOKE SCHOLARSHIP

The Scholarship Amount is up to $30,000 over 2 years

– Must be transferring to a 4 year institution beginning Fall of 2014
-Minimum GPA OF 3.5
-Must demonstrate significant unmet financial need

HOW TO APPLY, Visit: http://www.mpc.edu/financialaid/20092010%20Outside%20Scholarships/JACK%20KENT%20COOKE%20SCHOLARSHIP%20-%20due%20November%207,%202013.pdf



Old Monterey Fisherman’s Wharf

Old Monterey Fisherman's Wharf

Carousel Candies


Your Sanctuary TV Contest

Your Sanctuary TV Contest

Enter the @SanctuaryTV sweepstakes weekly on Facebook to win a $100 gift certificate at Cafe Fina, on Old Fisherman’s Wharf in Monterey, CA or a $60 Gift Certificate good for Kayaking For Two , or Two Tickets to the Monterey Symphony..Enter several times and every week!

Your Sanctuary TV Contest

Save the Ocean Contest Week #2

Week 2 for the Save the ocean contest:

Post entries on facebook at http://www.facebook.com/YourSanctuaryTV in the comments and on twitter – #YourSanctuaryTV – describing what they’ll pledge to do to “Save the Ocean!”

Whichever pledge receives the most likes and RT’s wins a delicious dinner for two at Café Fina in beautiful Monterey, California.

Saving the Ocean Can Be a Very Tasty Good Deed

English: Map of the Monterey Bay National Mari...

English: Map of the Monterey Bay National Marine Sanctuary (Photo credit: Wikipedia)

Sanderlings search for food at the Monterey Ba...

Sanderlings search for food at the Monterey Bay National Marine Sanctuary (Photo credit: Wikipedia)

Your Sanctuary

Rock wave break with birds, Monterey Cailfornia

Rock wave break with birds, Monterey Cailfornia (Photo credit: Wikipedia)

 AMP2, Monterey Bay National Marine Sanctuary,

and Café Fina Collaborate on Contest Created

To Inspire People to “Make a Difference in Ocean Protection”. 

Weekly Dinner for Two Give-Away

Tied to Award Winning Ocean Conservation

Television Program That’s Looking for “Sea Stars”

AMP2, (Monterey County’s only Curated Community Television Channel), The Monterey Bay National Marine Sanctuary, and Monterey’s locally owned award winning restaurant, Café Fina, have teamed up on a Facebook contest that will have entrants licking their lips in anticipation.

“Saving the Ocean Even Tastes Good” is set to launch next week and it puts a new “taste” and face to Ocean Conservation efforts.

The contest works like this: Every week, contestants will post entries in – 100 characters or less – on the “Your Sanctuary” Facebook page describing what they’ll pledge to do to “Save the Ocean”.

Whichever pledge receives the most votes (votes can be tweeted or posted on the Your Sanctuary Facebook page) wins a delicious dinner for two at Café Fina.

At the end of 13 weeks, Judges from local media, the Sanctuary staff, and volunteers will pick the Grand Champion.

This lucky winner will be designated a “Certified Sea Star” and appear in a promotional spot for amp2’s award winning ocean conservation television program, “Your Sanctuary”, and a part on a future episode.

After a second 13-week contest, all 26 weekly winners will be entered into a contest to win the Grand Prize…a Sanctuary Dream Day including whale watching, a romantic dinner along the Sanctuary, and a night’s stay at a romantic hotel next to the Sanctuary. So saving the ocean can become not just tasty and meaningful, but lead to a very nice evening for two.

“This started when I realized how powerful a tool Social Media can be when used for a good cause,” remarked contest creator, and “Your Sanctuary” Producer, Steve Ellzey. “We’re thrilled to partner with amp on another project aimed at protecting our Ocean resources,” added the television show’s host, Paul Michel, who is the Superintendent of the Monterey Bay National Marine Sanctuary.

Café Fina is owned by Monterey native son, Dominic Mercurio, who also owns Domenico’s. Both restaurants are located on Fisherman’s Wharf. Mr. Mercurio was raised in Monterey and grew up enjoying authentic Italian dishes cooked with locally caught seafood. He is also part owner of an almond orchard where he also grows organic produce for use in his restaurants.

The Monterey Bay National Marine Sanctuary stretches from Cambria to the mouth of the San Francisco Bay. Measuring over 7,000 square miles, the Sanctuary achieved its designation largely through a grass roots effort led by local chapters of nonprofit organizations including Save Our Shores and The Surfrider Foundation.