Tag Archives: Advertising

Do you believe in the Personal Brand?

The Personal Brand, or individual brand is the brand a person builds around themselves, normally to enhance their career opportunities. Often associated with how people portray and market themselves via media. The jury’s out on whether this should be called a form of brand because whilst it may be a way to add value, it often lacks a business model to commercialize the strategy.

Wine Enthusiasts Infographic on How to Master the Bubble Bar

infographic.888.min

 

 

 

Branding: Logo and Design

“When the University of California introduced a new logo last year to unify 10 distinct campuses around the state, the effort was met first with a yawn, then ire, then outright revolt.
University_of_California_logo_redesign_petition
What you can learn:
1) even a good logo cannot create cohesion.

2) invite others to contribute or expect disaster.

3) not everything is a job for design.”

The Build Network

De-Clutter your branding

Brand-Timeline Portrait

Brand-Timeline Portrait (Photo credit: ballookey)

Your biggest competitor in the marketplace is clutter. Attention spans are shrinking, people are fatigued by marketing messages coming at them from everywhere and on every device… attention spans are shorter, media channels are ever changing. One could argue now that people don’t care about brands, and they really don’t want a relationship with a brand — unless they get a discount.

If your company/product/brand no longer existed would any one care?
Does your brand represent an ideal (beyond your product / service function and money-making) that customers highly value? Does your organization focus on innovation that provides your best customers just what they’re asking for, or do you focus on providing future customers what they’re dreaming of and waiting for?

 

Brand Values Alignment

 

Hard to define, brand loyalty

Hard to define, brand loyaltyOne of the most powerful things a brand can do is align its values with its customer’s values. While brands can promise functional, emotional, experiential or self-expressive benefits, those whose values are aligned with their customers’ values are much more likely to achieve a deeper and longer lasting loyalty. This coupled with today’s competitive environment makes brand values alignment a priority of every brand marketer.

One of the most powerful things a brand can do is align its values with its customer’s values. While brands can promise functional, emotional, experiential or self-expressive benefits, those whose values are aligned with their customers’ values are much more likely to achieve a deeper and longer lasting loyalty. This coupled with today’s competitive environment makes brand values alignment a priority of every brand marketer.