Category Archives: Wine

Carmel Road Winery newest Carmel Wine Walk Tasting Room

The Carmel Wine Walk by-the-Sea™ is proud to announce Carmel Road Winery as the newest addition to the prestigious group of tasting rooms clustered in the 1 square mile of the downtown Carmel-by-the-Sea.

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With the addition of Carmel Road Winery to the Wine Walk, that brings the tasting room count to a total of 15 on the Wine Walk. The tasting rooms include: Blair Estate, Caraccioli Cellars, Carmel Road Winery, Dawn’s Dream, De Tierra Vineyards, Figge Cellars, Galante Vineyards, Manzoni Cellars, Scheid Vineyards, Shale Canyon, Silvestri Vineyards, Smith Family Wines, Windy Oaks, Wrath Wines  and Vino Napoli.

“We were excited to include Carmel Road Winery to the Wine Walk,” states Scott Caraccioli, VP of Caraccioli Cellars and chair of the Wine Walk group, “the Arroyo Seco appellation is well represented in their wines and the Wine Walk is a great way for them to showcase the best of what Monterey Wine has to offer.”

The Carmel Wine Walk by-the-Sea™ is a self paced, self guided tour to the tasting rooms which are all within in the Carmel-by-the-Sea business district. Tasters can visit each room to sample local estate-grown wines from the first tasting room (Galante) to the newest (Carmel Road Winery).

The Carmel Wine Walk by-the-Sea™ also offers the Wine Tasting Passport for $65 which provides tasters with a Wine Walk flight at their choice of any 9 of the 15 tasting rooms. The Wine Walk Passport allows guests the ability to choose and taste the distinct flavors of any nine of the fifteen tasting room all in one day ―or to spread the tastings over a weekend, several weeks, or even months. The Wine Tasting Passport is available for purchase at the Carmel Chamber of Commerce Visitors Center on San Carlos between 5th & 6th in Carmel-by-the-Sea or online at http://www.carmelwinewalk.org.

Each tasting room on the Wine Walk is pleased to offer restaurant recommendations or to call for reservations. As an added bonus, corkage will be waived for bottles purchased at a Carmel Wine Walk by-the-Sea™ tasting room at participating restaurants for one bottle per visit, per party with official Wine Walk label.

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De Tierra Vineyards hosting Summer BBQ in the Vineyard

De Tierra Vineyards will be hosting their Summer BBQ in the Vineyard  – Vino with the Vindegard at the Russell Estate Vineyard at the end of Corral De Tierra Road in the heart of the Salinas Valley in Coastal California. Their Second Annual Vino with The Vindegard event will be on July 11 from 1 – 4 PM and will celebrate the Summer Season and impending harvest.

“We are so excited when guests join us at the vineyard,” states Anna Russell, General Manager of De Tierra Vineyards. “This event gives everyone the opportunity to get a taste of what we do from vine to wine; while drinking, eating, and relaxing with our beautiful vineyard as the backdrop.”

Vino with the Vindegard

July 11 Summer BBQ at De Tierra!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The Vindegard is the De Tierra’s talisman who stands watch above the Estate vineyard. You might hear the Russell’s whisper, that he brings them luck and a bountiful harvest each year. Much work and preparation goes into the fall hand-harvest of De Tierra Vineyards; many times harvesting the same vineyard multiple times in order to ensure each row is harvested at the optimal level of ripeness. This Summer BBQ is a way to thank De Tierra’s friends and family who have helped through out the year as well as welcome new guests to the De Tierra family.

Known for being family owned and sustainably operated winery that produces SIP certified limited production, estate grown Chardonnay, Pinot Noir, Merlot, and Syrah, De Tierra is pleased to announce the release of two new wines that will be launched at The Vino with the Vindegard event: De Tierra’s 2013 La Estancia Riesling and 2013 Monterey Rose Wine that will be poured. In addition De Tierra’s 2012 Russell Estate Chardonnay, the 2009 Estate Pinot Noir, the 2011 Puzzler Red Blend, the 2009 Estate Merlot, and the 2012 Mesa del Sol Syrah will round out decants.

The menu, crafted and executed by friends of De Tierra, Chefs Kathleen Robison and Matthew ‘Gus’ Gustat, will paired perfectly with the wine and give guests the true family feel that permeates the Russell Estate Vineyard.

The afternoon will start with passed hummus with cucumber spears, blue cheese stuffed dates, pita triangles with chèvre and sundried tomato spread. Guests will then enjoy grilled beef Tri-tip and grilled boneless marinated chicken thigh strips with Tabbouleh salad made with quinoa, the classic mixed beans and red onion salad and a dinner roll. Dessert will tempt attendees with date-walnut-oatmeal bars and sorbet made with De Tierra’s Ekem Late Harvest Riesling.

In addition to the wine and paired menu, fun friendly competition will also ensue. Known throughout the Salinas Valley for working hard and playing hard, this family-run operation could not host an event with out a little prize package that goes along with it. Guests will have the chance at games of skill and winning t-shirts and bragging rights for competitions that include trivia, a blind tasting competition, and more!

Tickets are on sale now and are $65 General Admission and $55 Wine Club Members please purchase tickets online at detierra.com by Wednesday, July 8, 2015. Tickets will sell out, so be sure to order online now; under the events tab or RSVP to Chris at chris@detierra.com or 831.622.9704.

CARACCIOLI CELLARS 2006 WINS BEST USA ROSÉ AT THE 2014 CHAMPAGNE AND SPARKLING WINE WORLD CHAMPIONSHIPS

The tasting notes say it all! “A luxuriously silky-smooth mouthfeel is the crowning glory of this sparkling wine masterclass” Caraccioli Cellars 2006 Brut Rosé has been crowned the Best USA Rosé in the 2014 Champagne and Sparkling Wine World Championships.

Of the 650 entries, gold medal wines competed for trophies where the Caraccioli Cellars 2006 Brut Rosé was awarded the Best USA Rosé World Champion Winner. Previous gold medal winner Caraccioli Cellars 2007 Brut Rosé was also in the running for this prestigious award.

A panel that specializes in champagne and sparkling wine judged this wine competition that is the only global competition in which every judge agrees on all the medals awarded.

The tasting notes of the Caraccioli Cellars 2006 Brut Rosé stated, “Such an elegant, pale peach rosé, with refined aromas of apricot-tart, vanilla and fleeting notes of charred oak, all of which are beautifully mirrored on the palate, where we also find the developed, yet deliciously fresh, yeast-complexed red fruits, lovely acidity and a nigh on perfect mousse. The result in an impressive linear persistency without much weight at all. A luxuriously silky-smooth mouthfeel is the crowning glory of this sparkling wine masterclass.” (Tasting notes: 2014 Champagne and Sparkling Wine World Championships.)

“Being awarded the Best Rosé in the United States is a huge honor. We were excited to bring home the gold medals during the initial process,” states Scott Caraccioli, VP of Marketing, “but now we are ecstatic to have these top tier judges be so pleased with our vintages.”

Founded in 2006, Caraccioli Cellars aims to deliver the highest quality wines through top-tier grapes from the Santa Lucia Highlands. Striving to highlight the quality of Pinot Noir and Chardonnay grapes by developing fruit centric old world style still and sparkle varietals. To taste the Brut Cuvée Brut Rosé as well as the still wines, visit the Caraccioli Cellars tasting room on Dolores between Ocean and Seventh in Carmel-by-the-Sea, CA. http://www.caracciolicellars.com

 

From Vine to Wine: De Tierra Vineyards Practices French Method of Winemaking

With summer waning and fall approaching quickly the long road to the annual grape harvest has come to fruition, literally. De Tierra Vineyards begins harvest this week and in the true Burgundian style of wine growing, every member of the De Tierra team will have their hand on the grapes before they become wine.

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De Tierra punch downs

De Tierra punch downs

“At De Tierra we believe in the Chateau winemaking style” states Anna Russell, General Manager of De Tierra Vineyards, “which focuses more on the estate element and family involvement; every employee from the sales staff to the tasting room team will spend full days in the vineyard. They will help with all aspects of the process including harvest, production, crush, de-stemming, punch downs, labeling, bottling and all points in between.”

At De Tierra they hand-harvest each vineyard. Many times harvesting the same vineyard multiple times in order to ensure each row is harvested at the optimal level of ripeness. With approximately 11 Estate acres, the expected estate tonnage is 40 tons which translates to about 3000 cases of wine in 2014.

This year’s crop will be harvested and bottled and the whites will be available for tasting in 2015-2016 and the reds 2016-2017. The 2011/2012 whites and the 2009/2010 reds are currently being poured in the tasting room or available to purchase online at http://www.detierra.com.

Caraccioli Cellars brings home 2 gold medals in the Champagne and Sparkling Wine World Championships

Caraccioli Cellars is proud to announce the award of two gold medals and one silver in the first “Champagne and Sparkling Wine World Championships.” With over 650 entries from 16 different countries and only 7 total medals awarded domestically, (4 gold and 3 silver), the prestigious and selective process recognized Caraccioli Cellars 2006 and 2007 Brut Rosé with gold medals while the Caraccioli Cellars, 2007 Brut Cuvée was awarded a silver medal.

Caraccioli Cellars Brut Rose

Caraccioli Cellars Brut Rose

This is the first wine competition to be judged exclusively by Champagne and sparkling wine specialists and the only global competition in which every judge agrees all the medals awarded. The combination of these two unique attributes ensures an unprecedented level of consistency in the medalling process in the Champagne and Sparkling Wine World Championships.

Of the 650 entries only gold medal wines compete for trophies where the Caraccioli Cellars, 2006 and 2007 Brut Rosé will both be contending for several potential titles. All those wines awarded a Gold medal are retasted side-by-side to select the World Champion Winners including World Champion American Sparkling Wine, and World Champion Vintage Rosé; these results will be announced in September.

“This is a great honor for Caraccioli Cellars because of the strict judging process as well as the quantity and quality of the other entrants in contention for the titles.” states Scott Caraccioli, VP of Marketing, “It is exciting as we are shoulder to shoulder with the greatest and well known sparkling and Champagne producers such as Dom Pérignon and Louis Roederer’s Cristal.”

Quiz: What Type of Wine Drinker are You?

Ever wonder how you stand up to other wine drinkers? In this day and age it’s difficult to know everything about wine (because it’s such an enormous topic), so people choose to focus around the parts they love the most. You could be the best at buying value grocery store wine or be very skilled at understanding what wines cellar the longest. Take the simple 6 question quiz below to find out where you stand!

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Blog post from: http://winefolly.com/update/types-of-wine-drinkers/

Types of Wine Drinkers

  1. Wine is a Grocery

    Wine is part of your life in the same way as toilet paper, coffee or bread. You love it, but mostly for its effects. Some say you’re lazy, but you could care less.

     What to watch out for:

    Yellow stickers. Just because a wine looks like it’s discounted doesn’t mean you’re getting a great tasting wine. A wine like this may have actually declined in flavor (e.g. a 5 yr old Prosecco) or was initially marked up in order to fool you. Yep — This kind of thing happens all the time.

  2. Wine Geek

    You are a wine min-maxer: minimum expense, maximum experience. You seek out hot value regions and learn new things in order to have a great time.

     What to watch out for:

    Bad information. There is a lot of faulty information online and off that can mislead your choices.

  3. Wine Snob

    You spare no expense with your wine habit and your obsession makes you look like a snob. To be fair, you’ve worked very hard to get where you are.

     What to watch out for:

    Ratings and reviews that appeal to your high-brow tastes, not all that glitters is gold… some is just hype.

  4. Wine is Art

    You love how wine bottles look and the colors of wine… maybe even more than the actual wine.

     What to watch out for:

    Beautiful labels and bottles catch your eye; make sure it’s something you want to drink before buying it.

5 Marketing Trends for wineries to Pursue in 2014

1. Social Influencer Marketing
Within any social network, certain figures stand out as more influential than others. They have lots of followers, high engagement rates, and their fans pay attention to what they say. Identifying and connecting with these types of users has become more important than ever. But the growing landscape of social networks and online interactions can make it challenging as well. The need to find and connect with influencers spurred the development of all sorts of websites aimed at helping users solve this problem.
Wine marketing
Sites like Klout and Kred emerged to provide aggregate rankings about user’s influence levels, while others like Quora crowdsource opinions and answers for any topic imaginable. Tools like Buzzstream help us curate and group contact information for PR purposes. Application-specific sites like Circlecount and Tweetreach help us understand the social fabric for particular networks.

At the end of the day, your goal should be to come up with an outreach plan to grow your brand’s social network. To learn more about how to approach this, I recommend checking out this great MOZ article:http://moz.com/blog/identifying-online-community

2. Social Advertising

The world of social advertising really grew up this past year, and has become a valued asset by brands and consumers. Facebook and Twitter rolled out some very effective new platforms for advertising, which have proven to be highly effective. By offering extremely targeted placement – for example, you can publish a sponsored Facebook post and display it to only women, aged 40-45, who are also fans of Wine Spectator and Janice Robinson – brands have the ability to laser in on their exact market. Recent IPOs suggest further improvements will come, as brands large and small adopt these digital platforms into their arsenal. Instagram recently announced a new advertising program, as did Pinterest. Even Snapchat has been getting a lot of press lately for its ability to leverage a connection between brands and consumers.

3. Local Search Marketing

It’s estimated that at least 50% of search queries have some local intent, meaning people routinely use their mobile phone or desktop to find a nearby business. Google continues to modify their search results, and serves up highly targeted local results for these types of queries. Any business that’s trying to bring customers through its doors should focus on how to improve their local search marketing. The first step is to claim a Google+ Places page, which is ground zero for ranking. Google uses these pages to rank businesses, and if you don’t have a Places page that’s completely tuned up with your business details, you probably won’t appear in search results.

Of course, that’s just the start. It’s important to build business listings on major sites like Citysearch, yp.com, and others. Services like Localeze and Yext can help aggregate your business data to major websites for a cost. It’s also important to consider building a presence on relevant regional sites. GetListed has a great resource of the top local citation sources by city, which I highly recommend checking out. For a thorough understanding of how to rank in local search results I would check out this article, which is filled with resources.

Another interesting aspect of local search marketing comes from new technologies that help you geo-target nearby consumers. These tools allow brands to connect with people by offering them a special promotion or message when they’re nearby. For example, when I’m using Waze to get directions somewhere, I might get a message offering me a 2-for-1 special from a Starbucks that I’m passing.

4. Content Marketing Strategy

This past year brought a deluge of bloggers declaring “content is king” – a phrase we’ve heard many times. Yet, the value of content has never been higher. As individuals and brands look for recognition, content is the backbone that helps them rise above. By creating useful and usable content, brands can extend their reach to new heights. On the other hand, the deluge of “thin” content can result in wasted efforts and disappointment. Your brand can no longer remain a static entity online; the content you create and share with others must flow steadily back and forth.

This section really deserves an entire book to fully explore in detail, but I would recommend starting out with Neil Patel’s giant resource – The Advanced Guide to Content Marketing. Or here: Content marketing strategy for wineries from Mike Meisner.

5. Personalization and Segmentation

Big data has been a buzzword for a few years, and it’s been hard for smaller companies to put it into action. In effect, big data is just that – big and hard to wrangle. With some deliberate focus, and help from various tools out there, it doesn’t need to be. The first priority for any brand should be to identify goals. Are you trying to build your subscriber list, get users into your checkout funnel, or understand the best time of day to launch an email marketing plan?

Start by identifying your main priorities, and then you can focus on how to measure that data. Use tools like Google Analytics to understand user behavior on your website. They recently introduced some amazing demographic reports that allow you to measure the age, gender, and interests of your website visitors. Once you understand that males between the ages of 35-45 come to your website on Tuesday morning and have 3x the conversion rate of other shoppers, you can use that information to your advantage. For example, you might then create a targeted Facebook ad campaign that runs on Monday/Tuesday and displays only to users who fit that profile. Email marketing is another area where you can make huge improvements by segmenting your audience to better understand their behavior. Email remains the number one way to connect with your audience, and by tailoring your messaging to specific groups, you’ll extract the most value from your list.

Remarketing is another great way to take advantage of personalization and segmentation. Have you ever been shopping for a pair of shoes online, and then seen those same kicks in a banner ad on the side of an entirely different website? That’s remarketing. It’s actually quite easy to set up a campaign like this using a service like Perfect Audience or Adroll. You can define visitor segments down to the product level, and create matching ads to show those people once they leave your site. It’s simple, smart, and very affordable.

My advice is to pick one or two areas that you’re interested in, and that you feel could really make a difference. Stick with it, and put in some earnest time trying them out. The worst thing you can do is launch a campaign half-cocked, and then decide it was ineffective and a waste of money.

Post By:   Michael Meisner