Category Archives: Carmel-by-the-Sea

Carmel Road Winery newest Carmel Wine Walk Tasting Room

The Carmel Wine Walk by-the-Sea™ is proud to announce Carmel Road Winery as the newest addition to the prestigious group of tasting rooms clustered in the 1 square mile of the downtown Carmel-by-the-Sea.

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With the addition of Carmel Road Winery to the Wine Walk, that brings the tasting room count to a total of 15 on the Wine Walk. The tasting rooms include: Blair Estate, Caraccioli Cellars, Carmel Road Winery, Dawn’s Dream, De Tierra Vineyards, Figge Cellars, Galante Vineyards, Manzoni Cellars, Scheid Vineyards, Shale Canyon, Silvestri Vineyards, Smith Family Wines, Windy Oaks, Wrath Wines  and Vino Napoli.

“We were excited to include Carmel Road Winery to the Wine Walk,” states Scott Caraccioli, VP of Caraccioli Cellars and chair of the Wine Walk group, “the Arroyo Seco appellation is well represented in their wines and the Wine Walk is a great way for them to showcase the best of what Monterey Wine has to offer.”

The Carmel Wine Walk by-the-Sea™ is a self paced, self guided tour to the tasting rooms which are all within in the Carmel-by-the-Sea business district. Tasters can visit each room to sample local estate-grown wines from the first tasting room (Galante) to the newest (Carmel Road Winery).

The Carmel Wine Walk by-the-Sea™ also offers the Wine Tasting Passport for $65 which provides tasters with a Wine Walk flight at their choice of any 9 of the 15 tasting rooms. The Wine Walk Passport allows guests the ability to choose and taste the distinct flavors of any nine of the fifteen tasting room all in one day ―or to spread the tastings over a weekend, several weeks, or even months. The Wine Tasting Passport is available for purchase at the Carmel Chamber of Commerce Visitors Center on San Carlos between 5th & 6th in Carmel-by-the-Sea or online at http://www.carmelwinewalk.org.

Each tasting room on the Wine Walk is pleased to offer restaurant recommendations or to call for reservations. As an added bonus, corkage will be waived for bottles purchased at a Carmel Wine Walk by-the-Sea™ tasting room at participating restaurants for one bottle per visit, per party with official Wine Walk label.

KELLER WILLIAMS CARMEL REALTY HAS MOVED

JOIN US FOR A SPECIAL CELEBRATION

THURSDAY, JANUARY 23
FROM 5-7PM

26435 Carmel Rancho Blvd.
Carmel, CA 93923

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CARMEL, CA – Keller Williams Carmel Realty has moved and invites you to

celebrate their new location and their new team leader, Molly McGee.

They will be holding a Carmel Chamber of Commerce Ribbon Cutting and

Open House with small bites, wine, and music on Thursday, January 23, 2014

from 5:00 – 7:00pm at 26435 Carmel Rancho Blvd. Carmel, CA 93923.

Please RSVP to 831-622-6200 or Frontdesk505@gmail.comKW Carmel Realty

Quiz: What Type of Wine Drinker are You?

Ever wonder how you stand up to other wine drinkers? In this day and age it’s difficult to know everything about wine (because it’s such an enormous topic), so people choose to focus around the parts they love the most. You could be the best at buying value grocery store wine or be very skilled at understanding what wines cellar the longest. Take the simple 6 question quiz below to find out where you stand!

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Blog post from: http://winefolly.com/update/types-of-wine-drinkers/

Types of Wine Drinkers

  1. Wine is a Grocery

    Wine is part of your life in the same way as toilet paper, coffee or bread. You love it, but mostly for its effects. Some say you’re lazy, but you could care less.

     What to watch out for:

    Yellow stickers. Just because a wine looks like it’s discounted doesn’t mean you’re getting a great tasting wine. A wine like this may have actually declined in flavor (e.g. a 5 yr old Prosecco) or was initially marked up in order to fool you. Yep — This kind of thing happens all the time.

  2. Wine Geek

    You are a wine min-maxer: minimum expense, maximum experience. You seek out hot value regions and learn new things in order to have a great time.

     What to watch out for:

    Bad information. There is a lot of faulty information online and off that can mislead your choices.

  3. Wine Snob

    You spare no expense with your wine habit and your obsession makes you look like a snob. To be fair, you’ve worked very hard to get where you are.

     What to watch out for:

    Ratings and reviews that appeal to your high-brow tastes, not all that glitters is gold… some is just hype.

  4. Wine is Art

    You love how wine bottles look and the colors of wine… maybe even more than the actual wine.

     What to watch out for:

    Beautiful labels and bottles catch your eye; make sure it’s something you want to drink before buying it.

Commoditization of a Brand

I’ve been thinking about the process by which brands actually become commodities in the first place. Economists sometimes refer to commoditization as a state of “perfect competition”. Of course, from a marketing point of view, that could not be further from the truth. Commodities are uncompetitive as brands. They ride the currents of supply and demand, going up and down in response to market forces with little or no ability to differentiate and no margin beyond that provided through volatility. They have become trades.

Three key forces drive down value-added margin:

1. Commoditization of price – the one we are all familiar with. Products are inevitably drawn down towards the perfect price of free.

Carmel Wine Walk-by-the-Sea, Carmel, CA

Carmel Wine Walk-by-the-Sea, Carmel, CA

2. Commoditization of loyalty– the reasons to stay loyal to one brand come under increasing pressure as others match on features and compete for emotion.

3. Commoditization of delight – consumers now expect more and more as of right, which means that it is increasingly difficult for brands to surprise and delight. At some point, brands that have relied on their innovation to be ahead can get swallowed by the “high tide” of expectation and subsumed.

These forces play out on your brand in what I call “the four stages of one”. These four stages  explain how and why perceived value degrades.

1. The one – you have market dominance – either because you created the category or you now have significant scale in the category. You drive the market, and the market and your competitors look to you for competitive and innovation signals. You have the world’s attention, and that’s both a good and a bad thing. You’re probably feted and criticized in equal measure.

2. Someone – competition intensifies, as others either copy your ‘magic juice’ or create their own. Alternatives appear, sometimes with the same broad formulation, sometimes something completely different. Your market share starts to shrink, but if the market itself is growing, you may or may not even notice or care. You start to lose the ear of consumers. The story that was once yours starts to evolve into a story for the category.

3. Anyone – market demand has grown but your dominance as a brand continues to decline. Seeing the opportunity in this area, your competitors now include not only direct rivals but other firms in related markets who have seen an opportunity to converge into the space. Maybe you wrong-footed a couple of product launches, or your competitors stole a march on a category enhancement. Either way, your tide is going out, and you face increasing pressures from your customers on the price and placement premiums you once commanded as of right.

4. No-one – you’re gone. Either literally or as good as makes no difference. Ironically, the market itself may have grown to the point where, as a whole, it is exponentially more valuable than when you began it, but because of the number of players, the intensity of the competition and the almost inevitable revolutions in distribution that have occurred, the footprint for the sector is now so widely distributed and the value of each percentage of footprint for participants is so small that this is now a very difficult place to make money. You may decide to continue to hold a presence in the sector you founded, but your exit strategy in terms of income dependence should have been well and true activated by now.

Decommoditization reverses this process, but with one important difference. It skips the third stage of one – anyone – and instead looks to shift a brand from ‘no-one’ to at least ‘someone’ in a category. The reason is simple. You need to be ‘someone’ before you can seek to unperch ‘the one’. To do that, you must generate distinctive and competitive meaning for what you offer: meaning that positions you as the rightful challenger and potential market leader. As The Blake Project’s Thomson Dawson put it recently, “To lock onto relevant differentiation means to provide something that is highly valued and not in abundant supply … Innovate greater meanings not more function.”

Where so many companies go wrong is that they do indeed lock themselves into a functions race, trying to redefine the territory they know by adding to what they have and believing that, in doing so, they will head off others around them. It’s a way of thinking that the people at Bizshift perceptively describe as “betterentiation”. Ironically, that process often only adds to the commoditization effect, because it delivers consumers even more at little or no extra cost – raising delivery expectations and lowering margin and surprise opportunities at the same time.

 

Authors & Wine, Caraccioli Cellars presents Stuart Brown

National Geographic (magazine)

National Geographic (magazine) (Photo credit: Wikipedia)

Come and enjoy an evening of literature and wine with Caraccioli Cellars. This reoccurring event takes place the last Thursday of each month.

On March 28 from 6 – 8 PM Caraccioli presents local author, Stuart Brown MD.

Trained in general and internal medicine, psychiatry and clinical research, Dr. Brown, with the support of the National Geographic Society and Jane Goodall, observed animal play in the wild. After years of studying Dr. Brown began to publish what he was learning. In 1994, he published “Animals at Play” the cover story for National Geographic magazine. He became acquainted with the premier animal play experts in the world, and began to see play as a long evolved behavior important for the well-being and survival of animals. Brown came to understand that humans are uniquely designed by nature to enjoy and participate in play throughout life.

Caraccioli Cellars will be offering 10% off all flights and bottles for all Wine Club Members and for those that purchase a book during the event.

No reservations are necessary.

 

Fun way to celebrate Wine Wednesday

Fun way to celebrate Wine Wednesday & Spring! @CarmelWineWalk Wine Crawl 2nite. 5-7PM start at @CarmelChamber $10 members/$20 non #WineCrawl

Carmel Wine Walk by-the-Sea™ Hosts Wine Crawl Mixer

Carmel Wine WalkThe Carmel Wine Walk by-the-Sea™ will be hosting their annual Wine Crawl Mixer with the Carmel Chamber of Commerce on Wednesday, March 20th from 5 – 7 PM.

The cost of the event is $10 Carmel Chamber Members, $20 Community Members.

Carmel Wine Walk by-the-SeaThe Wine Crawl will start at the Carmel Chamber of Commerce Visitor Center on San Carlos between 5th and 6th and guests will have the opportunity to sample two tastes at any 5 (of the 10) tasting rooms of their choosing.

The Carmel Wine Walk-by-the-Sea™ is a group of ten vintner and grower tasting rooms in Carmel-by-the-Sea village that have banded together to market and promote walkable, small lot, Monterey County wine tasting in the 1×1 square mile village of Carmel.

Wine Crawlers have the opportunity to choose from two pours at any 5 of the 10 tasting rooms of Caraccioli Cellars, Figge Cellars, Galante Vineyards, Manzoni Cellars, Blaire Estate, Shale Canyon, Scheid Vineyards, Wrath Wines, Vino Napoli and DeTierra Vineyards.

For more information visit http://www.facebook.com/carmlewinewalkbythesea or follow them on twitter @CarmelWineWalk.