This Is the Absolute Best Day to Post on Facebook

Thank God it’s Friday….?

TIME

Businesses on Facebook are being forced to reevaluate their social media marketing strategies as their posts continue to reach fewer and fewer users. For a brand that’s looking to ensure that its posts get the most engagement possible, new data shows that Friday is the day when users are most likely to Like, comment or share posts that come from brand Pages.

Adobe tracked more than 226 billion post impressions by 300 brands on Facebook in the first quarter of 2014 for its Social Intelligence Report. Fridays earn about 15.7 percent of each week’s total posts impressions, with Thursday being the next most active day with a 14.5 percent share. Users also engage with brands more actively on Fridays by a small amount. Posts from the Pages tracked had a 3.3. percent engagement rate on Friday (meaning that 3.3 percent of the users that saw a given post interacted…

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