Let’s explain it again, what is PR?

Public relations, is often confused with advertising, yet advertising is a very different medium – and is actually the antithesis of PR.

Public relations is the art of managing perceptions and building relationships with the people who use your products and services through strategic forms of communications.


Communications_Public Relations

Communications_Public Relations

When editorial coverage occurs with PR it is known as “earned” media, unlike advertising which is “paid” media.

PR people or publicists act as liaisons between the companies they represent and the media, and work to establish their clients as thought leaders and experts in their respective industries.

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