Branding: Logo and Design

“When the University of California introduced a new logo last year to unify 10 distinct campuses around the state, the effort was met first with a yawn, then ire, then outright revolt.
University_of_California_logo_redesign_petition
What you can learn:
1) even a good logo cannot create cohesion.

2) invite others to contribute or expect disaster.

3) not everything is a job for design.”

The Build Network

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