Everything that ever was, is now, and ever will be is at first a formless thought seed in the imagination of a creative mind. Many of the products we can’t live without today started out as crazy ideas– automobiles, airplanes, personal computing, digital music an entertainment, smartphones, the social web – stuff nobody needed or was asking for, but once realized was just the thing they we’re waiting for.
All the stuff that has changed how we live in the world begins as a formless crazy idea. Crazy ideas are always more richly embedded with game changing opportunity than safe ideas. A safe idea is the one you can “prove will work” before it takes form in the world.
From our friends at Branding Strategy Insider.