Your biggest competitor in the marketplace is clutter. Attention spans are shrinking, people are fatigued by marketing messages coming at them from everywhere and on every device… attention spans are shorter, media channels are ever changing. One could argue now that people don’t care about brands, and they really don’t want a relationship with a brand — unless they get a discount.
If your company/product/brand no longer existed would any one care?
Does your brand represent an ideal (beyond your product / service function and money-making) that customers highly value? Does your organization focus on innovation that provides your best customers just what they’re asking for, or do you focus on providing future customers what they’re dreaming of and waiting for?
- Brand Values Alignment (whitepagecommunications.wordpress.com)
- Build Your Personal Brand by Simplifying Your Message (personalbrandingblog.com)
- Your Brand and Social Media: Be Human – But Not Too Human (business2community.com)