It’s no secret that there are more products and services using more platforms and outreach streams with the marketplace dangerously close to saturation with marketing messaging. But just because it’s different, doesn’t mean it’s differentiating. Brands will have to plan and research engaging pre-launch activities if they wish to level the playing field and earn a high engagement-to-effort return on their investments.
- How to Differentiate Your Brand or Product on Social Media (business2community.com)
- Brands Are Like People And People Are Like Brands (bulldogdrummond.com)