One of the most powerful things a brand can do is align its values with its customer’s values. While brands can promise functional, emotional, experiential or self-expressive benefits, those whose values are aligned with their customers’ values are much more likely to achieve a deeper and longer lasting loyalty. This coupled with today’s competitive environment makes brand values alignment a priority of every brand marketer.
- How marketers are winning our minds (hubba.com)
- Brand Advocates: Your Secret Social Media Weapon! Part 1 (business2community.com)