and Café Fina Collaborate on Contest Created
To Inspire People to “Make a Difference in Ocean Protection”.
Weekly Dinner for Two Give-Away
Tied to Award Winning Ocean Conservation
Television Program That’s Looking for “Sea Stars”
AMP2, (Monterey County’s only Curated Community Television Channel), The Monterey Bay National Marine Sanctuary, and Monterey’s locally owned award winning restaurant, Café Fina, have teamed up on a Facebook contest that will have entrants licking their lips in anticipation.
“Saving the Ocean Even Tastes Good” is set to launch next week and it puts a new “taste” and face to Ocean Conservation efforts.
The contest works like this: Every week, contestants will post entries in – 100 characters or less – on the “Your Sanctuary” Facebook page describing what they’ll pledge to do to “Save the Ocean”.
Whichever pledge receives the most votes (votes can be tweeted or posted on the Your Sanctuary Facebook page) wins a delicious dinner for two at Café Fina.
At the end of 13 weeks, Judges from local media, the Sanctuary staff, and volunteers will pick the Grand Champion.
This lucky winner will be designated a “Certified Sea Star” and appear in a promotional spot for amp2’s award winning ocean conservation television program, “Your Sanctuary”, and a part on a future episode.
After a second 13-week contest, all 26 weekly winners will be entered into a contest to win the Grand Prize…a Sanctuary Dream Day including whale watching, a romantic dinner along the Sanctuary, and a night’s stay at a romantic hotel next to the Sanctuary. So saving the ocean can become not just tasty and meaningful, but lead to a very nice evening for two.
“This started when I realized how powerful a tool Social Media can be when used for a good cause,” remarked contest creator, and “Your Sanctuary” Producer, Steve Ellzey. “We’re thrilled to partner with amp on another project aimed at protecting our Ocean resources,” added the television show’s host, Paul Michel, who is the Superintendent of the Monterey Bay National Marine Sanctuary.
Café Fina is owned by Monterey native son, Dominic Mercurio, who also owns Domenico’s. Both restaurants are located on Fisherman’s Wharf. Mr. Mercurio was raised in Monterey and grew up enjoying authentic Italian dishes cooked with locally caught seafood. He is also part owner of an almond orchard where he also grows organic produce for use in his restaurants.
The Monterey Bay National Marine Sanctuary stretches from Cambria to the mouth of the San Francisco Bay. Measuring over 7,000 square miles, the Sanctuary achieved its designation largely through a grass roots effort led by local chapters of nonprofit organizations including Save Our Shores and The Surfrider Foundation.
- amp2 Sets Launch of “Your Sanctuary TV” for March 1, 2013 (whitepagecommunications.wordpress.com)