Monthly Archives: January 2013

Saving the Ocean Can Be a Very Tasty Good Deed

English: Map of the Monterey Bay National Mari...

English: Map of the Monterey Bay National Marine Sanctuary (Photo credit: Wikipedia)

Sanderlings search for food at the Monterey Ba...

Sanderlings search for food at the Monterey Bay National Marine Sanctuary (Photo credit: Wikipedia)

Your Sanctuary

Rock wave break with birds, Monterey Cailfornia

Rock wave break with birds, Monterey Cailfornia (Photo credit: Wikipedia)

 AMP2, Monterey Bay National Marine Sanctuary,

and Café Fina Collaborate on Contest Created

To Inspire People to “Make a Difference in Ocean Protection”. 

Weekly Dinner for Two Give-Away

Tied to Award Winning Ocean Conservation

Television Program That’s Looking for “Sea Stars”

AMP2, (Monterey County’s only Curated Community Television Channel), The Monterey Bay National Marine Sanctuary, and Monterey’s locally owned award winning restaurant, Café Fina, have teamed up on a Facebook contest that will have entrants licking their lips in anticipation.

“Saving the Ocean Even Tastes Good” is set to launch next week and it puts a new “taste” and face to Ocean Conservation efforts.

The contest works like this: Every week, contestants will post entries in – 100 characters or less – on the “Your Sanctuary” Facebook page describing what they’ll pledge to do to “Save the Ocean”.

Whichever pledge receives the most votes (votes can be tweeted or posted on the Your Sanctuary Facebook page) wins a delicious dinner for two at Café Fina.

At the end of 13 weeks, Judges from local media, the Sanctuary staff, and volunteers will pick the Grand Champion.

This lucky winner will be designated a “Certified Sea Star” and appear in a promotional spot for amp2’s award winning ocean conservation television program, “Your Sanctuary”, and a part on a future episode.

After a second 13-week contest, all 26 weekly winners will be entered into a contest to win the Grand Prize…a Sanctuary Dream Day including whale watching, a romantic dinner along the Sanctuary, and a night’s stay at a romantic hotel next to the Sanctuary. So saving the ocean can become not just tasty and meaningful, but lead to a very nice evening for two.

“This started when I realized how powerful a tool Social Media can be when used for a good cause,” remarked contest creator, and “Your Sanctuary” Producer, Steve Ellzey. “We’re thrilled to partner with amp on another project aimed at protecting our Ocean resources,” added the television show’s host, Paul Michel, who is the Superintendent of the Monterey Bay National Marine Sanctuary.

Café Fina is owned by Monterey native son, Dominic Mercurio, who also owns Domenico’s. Both restaurants are located on Fisherman’s Wharf. Mr. Mercurio was raised in Monterey and grew up enjoying authentic Italian dishes cooked with locally caught seafood. He is also part owner of an almond orchard where he also grows organic produce for use in his restaurants.

The Monterey Bay National Marine Sanctuary stretches from Cambria to the mouth of the San Francisco Bay. Measuring over 7,000 square miles, the Sanctuary achieved its designation largely through a grass roots effort led by local chapters of nonprofit organizations including Save Our Shores and The Surfrider Foundation.

amp2 Sets Launch of “Your Sanctuary TV” for March 1, 2013

amp2, in partnership with the Office of National Marine Sanctuaries, and all 14 National Marine Sanctuaries in the system, unveiled plans for a new repository for Free Marine Conservation Video Content available to Access Channels across the country and throughout the World.

AMP2 Your Sanctuary

AMP2 Your Sanctuary

“This is a natural growth path for our television program,” remarked Your Sanctuary Producer Stephen Ellzey, “we’re all about connecting Communities to our Ocean resources and what better way to do it than through Community Television Stations?”.

Your Sanctuary TV will provide Free, ready to broadcast programs, while those Stations broadcasting the content are welcome to find local underwriters to help build on-demand platforms, fund Ocean Conservation Events, or otherwise tie in to the ongoing process of preserving and protecting our Ocean for future generations.

Effective SEO

Think about the words or phrases that you enter in the search engine box when you happen to be trying to find something online. The chances are that you utilize the same words each time, and also exactly the same as other people. if perhaps you’re looking for cheap plane tickets to Europe, you might well type that exact phrase directly into the search box, and very good use of SEO signifies that the phrase shows up on your website, consequently pushing your website to the top of the rankings.

via Effective SEO.

Is Your Web Site Media-Friendly?

Give us a media contact. If you have somebody who handles your PR, say so. If you don’t have a dedicated person at your company who handles PR, that’s fine, too. If you are the person to call for interview requests and other information, please let us know this.

Is Your Web Site Media-Friendly?.

Stay on top of the SEO game; google is still king.


Caraccioli Cellars Presents the inaugural Authors & Wine event in their tasting room at Dolores and Ocean, in downtown Carmel-by-the- Sea on Thursday, January 31, 2013. Caraccioli Cellars invites guests to join them for an evening of literature and wine. This reoccurring event will take place the last Thursday of each month.

“We have a great relationship with our neighbors in Carmel-by-the-Sea, and wanted to offer the community an activity that they could anticipate on the last Thursday of every month,” states Scott Caraccioli, VP of Marketing at Caraccioli Cellars, “with some brainstorming we collectively came up with a Authors & Wine program.”

ImageThe inaugural Authors & Wine event takes place on January 31 from 5-7PM Caraccioli presents local author, Tony Seton. Tony is a professional writer and will be on hand to discuss his most recent murder mystery “Heart of Wings.” If encouraged, Tony may also discuss his earlier career as a broadcast journalist, where he covered Watergate, six elections, and five space missions.

ImageNo reservations are necessary and Caraccioli Cellars will be offering 10% off on all flights and bottles for their Wine Club Members and for those that purchase a book during the event. 

“MPC Bond Refinance Saves Taxpayers” by News Blog

“MPC Bond Refinance Saves Taxpayers” by News Blog.

Monterey Peninsula College is finishing a bond refinancing deal that will save some taxpayers on borrowing that was used for construction and renovation projects.

MPC will reduce the community’s tax bill over the next nine years by taking advantage of low interest rates to refinance 2002 bonds, says Steve Ma, the college’s vice president of administrative services. Of the $145 million that was borrowed, about a fifth will be refinanced, resulting in savings of about $600,000 to $900,000 dollars.

Savings will go to property owners living within with the Montrey Peninsula Community College District boundaries.

“It’s unfortunate the financial climate, in a larger social context, is tough on most people. But here is a slice of good news and we are happy to share it,” says Walter Tribley, MPC’s superintendent and president.